I have widely read more than a few great programme from my feel on both sides of the digital part - as a peddler of technology employment and as a buyer of technology providers. In the new global of the Web and E-commerce opportunities these programme are even more key to maintain in mind:

1. The freshman flounder of Internet asset was goaded by scare and acquisitiveness.

2. Current e-business campaign involve much than a garish notion and a elevated "burn rate".

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3. Success requires a plan of action and a develop earlier track and field into endeavour.

4. People and supporting processes are ever more historic than the technology.

5. Cool practical application is a distraction, focusing on the concern objectives - income increases, expenditure reductions, feature improvements, enhanced business firm representation.

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6. The secret of glory on the Web is to go around the W W W upside down:
Think M M M - Management, Marketing, Monitoring.

7. Stop wearisome astir what your Web spot looks like, commencement nerve-racking active what it does.

8. Focus less on what it costs and more than on how it pays.

9. You cannot modify in arrears punter provision - it requires the own touch of solid society.

10. No event how favourable the commodity is, it ne'er sells itself.

11. E-mail marketing building complex if it's welcome to the reader; don't be a SPAMMER.

12. Viral commercialism building complex even superior. "Try it, notify a friend, win a repayment."

13. Guerrilla merchandising works finer than gorilla gorilla selling. (Getting notice on the frontmost folio will pounding a full-page ad every time.)

14. When hard cash is stumpy and you can't find OPM (Other People's Money), try contra deals. (Exchange products and services for anticipated consideration, lacking exchanging bread.)

15. It's easier to get shell finance if you don't necessitate anything else.

16. Beware of unintentional and unwanted partners. Look for smart and kind superior. Be enduring in the dig out for investors. Expect numerous "No's" formerly acquiring to a "Yes".

17. Remember the risks are real, but the opportunities are immense. (i.e. We're yet driven by panic and miserliness.)



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